Customer Reports
Total Customers
12,456
8.3%
vs last month
Active Users
8,245
12.5%
vs last month
Customer Retention
85%
3.2%
vs last month
Avg. Lifetime Value
$485
5.4%
vs last month
Customer Growth
Age Distribution
Gender Distribution
User Type
Peak Usage Hours
Popular Routes
| Route | Users | Avg. Distance | Trend |
|---|---|---|---|
| Downtown - Airport | 2,456 | 15.2 km | 8.3% |
| Suburbs - City Center | 1,845 | 12.8 km | 5.2% |
| University - Shopping Mall | 1,234 | 8.5 km | 2.1% |
Customer Segments
| Segment | Users | Avg. Rides/Month | Avg. Spend/Month | Retention Rate | Growth |
|---|---|---|---|---|---|
| Premium Users | 2,456 | 12.5 | $245 | 92% | 8.3% |
| Regular Users | 5,845 | 8.2 | $125 | 85% | 5.2% |
| Occasional Users | 4,155 | 3.1 | $45 | 65% | 2.1% |